Shops already know what their customers do: they browse, add to the wishlist, buy, review. Luk Quest turns those moments into goals that bring people back.
Quests that work
Welcome to the shop, for new accounts:
- Complete your profile (
profile.completedat least 1) - Add something to your wishlist (
wishlist.addedat least 1) - Make your first purchase (
purchase.countat least 1)
Reward: 50 coins and a 30-day free-shipping perk.
Big spender, a one-month challenge with a leaderboard: spend at least 100 between the 1st and the 30th to finish (purchase.amount, summed). When the month closes, finishers are ranked by what they spent, and the top three get the Big spender badge and extra coins.
Try a new category: buy from three different categories (purchase.category, distinct values, at least 3). Each finisher earns a badge.
Award rules
- 1 coin per unit of currency spent, at most 500 a day.
- 20 coins for every product review, at most 60 a day.
Metrics to send
| Metric | Value | Adds up as |
|---|---|---|
purchase.amount | order total | sum |
purchase.count | 1 per order | sum |
purchase.category | category name | distinct |
review.posted | 1 | sum |
Send them from your order system, with the order number as the event id. If an order is refunded, send a correction and the coins it earned are taken back.
Showing it
Put the quest on the account page and a coin balance in the header, and check the free-shipping perk at checkout.