Gamification studio

Give every user a quest worth finishing

Luk Quest is a gamification studio for any company. Design quests, tasks and rewards in a visual editor. Your site sends events, and shows each user what they're working toward and what they've earned.

Start free How it works

What your user sees

Welcome to the shop

2 of 3 tasks done

Active

Complete your profile
Add something to your wishlist
Make your first purchase

Rewards

+50 coinsEarly bird badgeFree shipping, 30 days

Your look, or ready-made

Show quests and rewards in your own design, or add a ready-made widget in your colours.

Rewards pay once

Every event and every reward has an id, so retries never pay twice.

Change without breaking

Published quests are frozen versions. Players finish what they started.

How it works

From one event to a reward, in four steps

Your site tells Luk Quest what users do. Luk Quest keeps score, decides who finished what, and pays the rewards. Your site reads it back and shows it.

01
Report what users do
Your server sends an event whenever something happens: a purchase, a lesson finished, a workout logged. Each event is one metric for one player, like purchase.amount = 42.50.
02
Design quests in the studio
Turn metrics into tasks players understand ("Make your first purchase"), then put tasks into quests with an audience, a window and rewards. Try them with a simulation before you publish.
03
Luk Quest keeps score
As events arrive, Luk Quest works out progress, completes quests and pays points, badges and perks, exactly once. Award rules pay points straight from events, like 1 XP per dollar.
04
Show it your way
Read a player's quests, progress, balances and badges from the API, or in the browser with the snippet. Draw it in your own design, or add a ready-made widget: a rewards button with a popover, a box, or a full page, in your colours and words.

The quest circuit

Every quest answers six questions

You build a quest as a circuit in the studio. A player moves through it from left to right; each step is a gate they pass.

1
Who
Which players can join, by their traits: plan, country, anything you send.
2
Appearance
What must be true first, and whether players join automatically or press Start.
3
When
Dates, chosen weekdays, or rounds that repeat, like every week.
4
What
The tasks: all of them, any one, at least N, or one by one.
5
Completion
Finished automatically, or when the player claims it.
6
Rewards
Points, badges and perks: for every finisher, the first N, or the top of a leaderboard.

Core concepts

The ideas to know

Luk Quest uses a small set of words, and each one means one thing. Learn them once and the studio and the API both make sense.

Metrics and events

The facts your site reports. Metrics are kinds of facts; events are single reports of them.

Tasks

What players are asked to do, in their words, each done when one metric reaches a target.

Quests and the circuit

A quest is a circuit of six gates, from who may join to what they earn.

Points, badges and perks

Three kinds of rewards, paid once, kept in a ledger, and shown by your site.

Award rules

Points straight from events, like 1 XP per dollar spent, with caps and rounding.

Publishing and versions

Drafts you can change freely, versions that never change, and players who finish what they started.

Leaderboards and leagues

Rank players by a score you choose, in one ranking, global leagues, or seasonal groups.

Industries

Made for any product with users

Anywhere people come back, there's something worth working toward. A few places to start.

E-commerce

Turn first visits into first orders, and first orders into loyal customers.

SaaS onboarding

Guide new accounts to the moment your product clicks, and reward the habits that keep teams.

Online learning

Make progress visible, celebrate milestones, and keep learners coming back to the next lesson.

Fitness and health

Reward the effort, not just the result, with challenges that fit every level.

Communities and media

Welcome new members, reward good contributions, and recognise the people who make the community.

Gaming and entertainment

Missions, seasons and leaderboards around the games and shows people already love.

For developers

An API link, like analytics

Each project gets one API link. Your server sends events and reads player state with a secret key. In the browser, a snippet like Google Analytics shows the signed-in user's quests with a short-lived player token.

A REST API, with examples in cURL, Node, PHP and Python
A browser SDK that queues calls until it loads, like analytics snippets
Ready-made widgets (a rewards button, a box or a full page), signed in like Intercom
Events that are safe to retry, and corrections that take back what was paid
A log of every API call, with failures explained

Read the API docs Quickstart

From your server: send an event

curl -X POST "https://YOUR-LUKQUEST-HOST/api/v1/p/qp_YOUR_PROJECT_KEY/events" \
  -H "Authorization: Bearer qs_YOUR_SECRET_KEY" \
  -H "Content-Type: application/json" \
  -d '{"player":"user-42","metric":"purchase","id":"order-1001"}'

In the browser: the snippet

<!-- Luk Quest: in <head>, on every page -->
<script async src="https://YOUR-LUKQUEST-HOST/sdk/v1.js"></script>
<script>
  window.lukquest = window.lukquest || function () { (lukquest.q = lukquest.q || []).push(arguments); };
  lukquest("init", "https://YOUR-LUKQUEST-HOST/api/v1/p/qp_YOUR_PROJECT_KEY");
  // After sign-in: a player token your server got from POST /player-tokens
  lukquest("identify", "PLAYER_TOKEN_FROM_YOUR_SERVER");
</script>

Your first quest takes minutes

Create an account and a project, add the example setup, and send a test event. No credit card, no SDK to install first.

Start free